Client | Borneo Motors (Singapore) Pte Ltd
Project | Lexus Test Drive Kit

A Premium Car Test Drive Experience

Along with the Lexus Range Brochure, the client also wanted to produce a folder for prospective Lexus buyers when they come in to the showroom for a test drive. The objective of the folder is to package the various collateral that prospective buyers usually receive when they come into the showroom - including catalogues, price lists, car specifications lists, a DVD, and name card.

Featuring a series of slots to hold all the essential documents, I designed and crafted a Test Drive Kit to provide potential buyers a presentable and luxury feel. When held with both hands along the outline of the steering wheel, the folder provides a tactile and immersive experience that gives buyers a taste of the Lexus driving experience. To ensure it looks as premium as the cars it represents, I used a matte laminated finish and a subtle silver hot stamping effect on the Lexus logo and steering wheel outline.