Client | Borneo Motors (Singapore) Pte Ltd
Project | Lexus Range Brochure

Lexus.
The Pursuit of Perfection.

Lexus is a luxury vehicle brand known for its exceptional quality and attention to detail. As a graphic designer, I designed the Lexus Range Brochure, which served as a comprehensive guide to all models available in the Lexus range of luxury, hybrid, and convertible cars. I took inspiration from Lexus's brand values of simplicity and elegance to design a DL-sized accordion fold brochure that exudes sophistication, with matte lamination and spot UV finishes that added a touch of luxury. One side of the brochure showcased the five main groupings of Lexus vehicles, while the other featured an awe-inspiring image of the $1.3 Million Lexus LFA Supercar, a rare special edition vehicle with only 500 units produced worldwide, and only 5 owners in Singapore.

This brochure effectively conveyed the unique features and benefits of the Lexus range to potential customers, and it was a pleasure to design a collateral piece that captured the essence of the Lexus brand.