Client | Steelaris Pte Ltd
Project | Corporate Brochure

Using paper and printing effects to emulate metal

For this project, I was tasked with designing a corporate brochure to showcase Steelaris's range of products and services, with the aim of standing out from their competitors who often have similar-looking materials. As steel is a common commodity in the industry, I sought creative ways to design the brochure with a unique and memorable look and feel.

To achieve this, I incorporated design elements that evoke the qualities of steel, such as a fifth color (metallic silver) with a gloss lamination finish that gives the brochure a silvery and shiny appearance. I also used an embossing effect on simple stripes and circles, which emulates the texture of sheet metal. Additionally, I added a die-cut shape on the cover to add an extra element of novelty and visual interest.

Overall, the design aims to create a memorable and engaging experience for both the client and their customers, one that stands out from the competition and leaves a lasting impression.